AG2002. Becoming Our Wyoming Life

In 2008 Mike Galloway left a career in corporate radio to help at his wife's family ranch.  With no agricultural experience Mike and his wife, Erin, started a journey that led them to managing a cattle operation in Northeast Wyoming.  An industry that was failing due to economic downturn, failing markets, and a lack of foresight.

Since then they have built a thriving community around them using social media, diversified the ranch into multiple money making endeavors and most importantly become voices for agriculture.  Always moving forward to bring consumers and producers closer together through storytelling and the ability to make everyone feel invested in agriculture, the ranch and where your food comes from.

Mike will take you through their journey, how he, his wife and their family realized that without becoming Our Wyoming Life, the ranch would have disappeared like many before it.  He will share the lessons he learned on the ranch as he traveled from the boardroom to the ranch and back, and how communication has given a new life to the ranch and his family.

Learning Objectives:

• Learn how diversification can help even the smallest of farms and ranches
• Take Mike's lessons he learned on the ranch that he wishes he would have known while working in corporate America