AUT2211. The Future of Automotive Retail

Steve Greenfield will discuss The Future of Automotive Retail, provide a framework for the various industry trends, and look out 5 to 10 years to forecast which of these trends the industry should particularly be paying attention to. 

Learning Objectives:

• Identify the large macro themes that will impact automotive retailing into the future
• Recognize how best to prepare for the ambiguity and change coming to the industry