CU2116. The Forces Shaping the Banking Industry

While there are many forces shaping today's banking industry, there are three that credit union executives need to understand and act upon today: 1) the diminishing role of the checking account; 2) how challenger banks are winning new customers; and 3) the emergence of embedded finance and embedded Fintech.

Learning Objectives:

• Assess how consumer behavior is changing
• Recognize the new competencies credit unions must buil