CU2405. How to Effectively Monitor and Manage Product Profitability & Why?

Profitability measurement and analysis at Credit Unions focuses on creating earnings to sustain the institution in support of its mission to serve and create value for its member owners. While the core profitability components are the same across all types of financial institutions, the “how” and “why” credit unions deploy profitability processes requires introspection and alignment with their mission and stated plans.

In this session we will guide the audience though a discussion, best practices and examples that focus on the value of product profitability measurement analysis specifically from a credit union perspective (the why), while touching on the core components needed to support profitability measurement and analysis (the how).

Learning Objectives:

• Analyze whether the credit union’s services and products are creating value for the member owners.
• Compare how to calculate, analyze, and differentiate the drivers of profitability.
• Determine the best mix of products and services to sustain the institution while creating value for member owners.