DCPA2308. Branding Your Firm for the Digital World

A strong online presence is a necessity to attract and retain clients, and the ability to adapt to the digital landscape is a must to thrive in the modern business environment. During this session you'll hear from industry experts on what makes for a great brand and how to leverage technology to position your firm as a secure, technology-forward, trusted advisor to clients.

Learning Objectives:

• Recognize how the evolving internet is impacting branding and domain usage at firms
• Recall some unique branding tips accounting firms can benefit from
• Distinguish the different ways a firm can adopt a .cpa domain and integrate it into an online strategy
• Identify about often overlooked security risks associated with your firm’s web domain