DCPA24004. Firm Strategy & Positioning, What Comes Before Pricing | In-person Only Pre-conference Workshop (Additional Fee)

NOTE: This workshop is not included in the main conference. Additional $249 fee required during registration. Contact us here [https://www.cpa.com/contact?fo...] with any questions. 

In today's competitive landscape, the strategic positioning of your CPA firm is crucial before setting any pricing structure. This workshop is designed to provide firm leaders and decision-makers with the tools and insights needed to effectively position their services in the digital age. 

Participants will delve into essential pre-pricing strategies that will not only enhance their firm’s market perception but also optimize their service offerings for better profitability. 

This interactive session will cover key topics including:

* Market Analysis: Understanding the competitive landscape and identifying your firm’s unique value proposition.

* Service Differentiation: Techniques to distinguish your services from competitors and increase perceived value.     

* Client Segmentation: Identifying your ideal client profiles and tailoring your marketing to meet their specific needs.     

* Brand Positioning: Developing a strong brand that resonates with your target market and supports premium pricing strategies. 

Through real-world examples, collaborative discussions, and practical exercises, attendees will gain a comprehensive understanding of the foundational strategies that underpin successful pricing models. Prepare to transform your firm’s approach with strategic insights that precede pricing decisions, ensuring you not only attract the right clients but also enhance your firm’s profitability and growth. 

Who Should Attend: This workshop is ideal for CPA firm owners, partners, and managers who are involved in strategy development and pricing decisions. Whether you’re looking to refine your existing approach or build a new strategy from the ground up, this session will provide valuable insights that can be immediately applied to your business.

Learning Objectives:

• Clear understanding of how strategic positioning influences pricing.
• Enhanced ability to articulate and leverage your firm’s unique strengths.
• Strategies for targeting and attracting the ideal client base.
• Practical tools for building a resilient and profitable pricing strategy.