DCPA2401. Marketing Your Firm in the Digital World

In today’s fast-moving and competitive digital landscape, standing out is no longer a luxury — it’s a strategic imperative. Whether you’re collaborating with an in-house marketing team, partnering with an external agency, or personally steering your firm’s marketing ship, understanding the power of a robust digital and branding strategy is paramount. Join this session, co-hosted with the Association for Accounting Marketing (AAM), to learn key strategies, channels, and tactics to elevate your firm's position in the market. This session will equip you with the knowledge to outsource or self-manage a holistic marketing strategy that will deepen engagement with existing clients and attract new prospects.

Learning Objectives:

• Identify effective marketing strategies to enhance the visibility and value proposition of your firm’s offerings.
• Recognize the characteristics and needs of internal partners, existing clients, and potential clients to effectively tailor marketing approaches.
• Identify the digital landscape, including how to leverage SEO, social media, and a multi-web domain strategy to elevate your firm's brand.
• Recall successful real-world firm marketing case studies, including the strategies employed, challenges faced, and the measurable outcomes achieved.