DCPA2411. The Importance of Internal Business Development

Explore strategies and best practices for fostering growth within your CPA firm. Discover how cross-selling between different practices can unlock new revenue streams while deepening client relationships. Learn to identify true client value and untapped opportunities through a data-driven, holistic understanding of your clients' needs. We'll also delve into the crucial role of internal communications, demonstrating how transparent and cohesive messaging can lead to seamless collaboration and a unified approach to business development. Whether you're a partner, manager, or staff, this session will provide actionable insights and strategies to enhance your firm's internal growth potential.

Learning Objectives:

• Strategy to uncover additional value in your clients
• Tools to hold meaningful conversations with your clients
• Increased collaboration between your various practitioners and service lines