DCPA2422. Innovation Beyond Technology

This session explores the idea that innovation encompasses more than just technological advancements. While technology plays a significant role, true innovation involves examining our marketing (including pricing), positioning, culture, and the language we use. This session is designed for those ready to embrace deep, transformative thinking and elevate their approach to innovation. If you are prepared to challenge conventional thinking and drive meaningful change beyond simply adopting the latest technology, this session is for you.

Learning Objectives:

• Determine where you are on the Progression of Economic Value
• Recognize that design and customer experience are crucial components of innovation
• Identify the language to use to change your conversations and culture