DCPA2424. Unlocking CAS Growth through a Compelling Value Proposition and Strategic Marketing

Packaging and marketing your firm’s CAS offerings are crucial elements for your growth strategy, as they can influence your firm image, client perception, and practice area performance. Questions to ask yourself - have you defined your CAS practice value proposition? How do you market your services to attract and retain your ideal clients? Learn how to create and communicate your value to internal stakeholders and clients to achieve your firm's growth goals and the essentials of growth hacking.

Learning Objectives:

• Describe the importance of packaging and marketing CAS offerings as key elements of a growth strategy.
• Identify the key components of a compelling CAS value proposition
• Analyze effective marketing strategies to attract and retain ideal clients for CAS services.
• Create a plan to communicate the value of CAS offerings to internal stakeholders, clients and prospects.