DCPA2431. What does it take to deliver on a niche strategy?

During this session we will explore the benefits and trade offs of focusing your practice, including your marketing and messaging, around more narrow and specific industry niches and client types.  

The speakers will provide an overview of the niches they are currently serving, some of the benefits and challenges that they have encountered and a few steps to take to adopt a niche strategy for your firm.

Learning Objectives:

• Recognize the challenges for potential clients and staff of providing too broad or a general service offering
• Indicate key benefits of selecting specific niches that work for your organization
• Identify potential steps to take in narrowing your business practice focus
• Identify the potential risks or concerns organizations face when narrowing to fewer niches