DCPA2502. Transformation of Accounting Marketing: Boosting Your Firm in 2025

Positioning your firm to prospects in the modern, digital-driven age takes a strategic, data-driven approach combined with dedicated expertise. In this session, accounting marketing experts will dive into what is working for firms as artificial intelligence (AI) brings efficiency, creativity, and capacity into the fold. This session will also provide participants with actionable steps they can use to help their firms create service messaging that stands out.

Learning Objectives:

• Recognize successful marketing tactics and trends that leverage AI to enhance efficiency, creativity, and capacity in accounting marketing.
• Identify the key elements of a strategic, data-driven approach to positioning a firm effectively in the modern, digital-driven age.
• Recall actionable steps for crafting compelling service messaging that differentiates a firm from competitors.
• Distinguish between traditional and AI-enhanced marketing strategies to determine the most effective methods for reaching prospective clients.