EDG2406. Building Your (Unique) Personal Brand

A personal brand is your story. Having a well-defined personal brand can help you not only cultivate powerful connections but also set you apart. Explore the integral components to building a strong brand and gain strategies to help you create your own unique and marketable personal brand.

Learning Objectives:

• Recognize the relevance of a strong personal brand
• Estimate how reputation, relationships, and other factors impact a brand.
• Identify your personal brand and formulate actionable steps to building your unique brand