EDG2502. Brand You: Networking as a CPA

How do you master the art of a positive brand? Do you want to learn how some people are always mentioned "in the room" when opportunities arise? For all things through trial and error, we learn what works and what doesn’t. Join us in this panel-based discussion and learn the importance of building your brand, fostering value-add relationships to increase your career trajectory, and engaging in effective networking to advance your career.

Learning Objectives:

• Explain the significance of a brand and how it differentiates from a professional reputation.
• Gain insights to creating value-add relationships that expand your professional network and open doors to new opportunities.
• Explore techniques for effectively networking in-person and also by leveraging virtual platforms to further expand your reach.