EDG2502. Brand You: Networking as a CPA

How do you master the art of a positive brand? Do you want to learn how some people are always mentioned “in the room” when opportunities arise? Through trial and error, we learn what works and what doesn’t when it comes to building a personal brand and engaging in networking opportunities. Join us in this panel-based discussion and learn the importance of building your brand, fostering value-add relationships to increase your career trajectory, and engaging in effective networking to advance your career.

Learning Objectives:

• Identify the significance of a brand and how it differentiates from a professional reputation.
• Recall insights into creating value-add relationships that expand your professional network and open doors to new opportunities.
• Recognize techniques for effective networking in-person and by leveraging virtual platforms to further expand your reach.