ENG22EL17. Education Lab #1 (12:30) .cpa Branding and Business Development for the Accounting Firm in Today’s Digital World

To submit a question or participate in polling, click the link above. The evolution of the internet has made it more competitive to grab the attention of your target audience while also bringing forth new challenges in security and data protection. For CPA firms to thrive in this new environment, they must adapt to this new digital landscape. This often begins with strengthening their online presence to better communicate the qualities that make their CPA firm secure, technology-forward, and a trusted advisor. During this session, you’ll learn strategies to build a modern firm brand that brings in the clients you want, including: - Branding your firm for today’s digital environment - Innovative ways to re-think your website, digital presence, and communications - The evolution of the internet and how top-level domains provide a new opportunity to showcase firm security and value - How domain strategies can integrate with website strategies like landing pages and SEO - Ways that accounting firms can offset internet security threats

Learning Objectives:

• Distinguish branding your firm for today’s digital environment
• Identify innovative ways to re-think your website, digital presence, and communications
• Analyze the evolution of the internet and how top-level domains provide a new opportunity to showcase firm security and value
• Recognize how domain strategies can integrate with website strategies like landing pages and SEO
• Recall ways that accounting firms can offset internet security threats