ENG2331. Podcasting: An Effective Communication Tool to Gain Credibility and Clients in a Noisy World (PFP, PRA)

Overcome your fears of public speaking and continue to attract right-fit clients for your practice. The presenter is an accomplished and successful podcaster. Participants will gain understanding in how the process is utilized to gain referrals and new clients as well as who to utilize for purposes of production. You don't have to invest thousands of dollars to create a professional podcast. After attending this session, participants will have a "podcast in a box" system to implement immediately upon arriving back at the office.

Learning Objectives:

• Understand how podcasts may be utilized to communicate and grow your business.
• Gain knowledge as to the simplicity in establishing, creating and marketing your own podcast.
• Provide the participant with templates to create content and episode descriptions.
• Discuss the importance of using various platforms to reach your audience and how to easily achieve success.