ENG24SS103. Jackpot! How GenAI and Online Gambling Are Shaping Tomorrow's Wins - presented by alliantgroup (TCH, PRA)

Online betting has created a watershed moment for the gambling industry. GenAI is on the brink of being the next great turning point for our entire economy. But like the gambling industry, there were a lot of lessons that were learned early on that your firm should take note of as you embark on your digital journey. alliantDigital recently gathered 150 CPA firms for a ThinkTank, where we discussed how firms were planning to implement AI. We identified three areas of immediate benefit, and surprisingly, Generative AI was only a small part of the solution. How firms leverage their data and analytics has clear parallels to the transformation of the gambling industry, and we took what we learned to develop cutting edge solutions that can be a windfall for firms today.

Learning Objectives:

• Recognize how Generative AI can solve some problems but it's not the only thing your firm needs
• Determine how Intelligent Automation can immediately impact your firm without the need for GenAI
• Distinguish how advanced analytics can weaponize and revolutionize your data, similar to what the online gambling world is experiencing
• Identify how consumer trends are now leading industry