ENG2604. Stop Talking: Mastering Intentional Communication for Firm Leadership and Growth (PRA, EDG)

Firms don’t lose momentum because of bad decisions - they lose it because of misaligned conversations. In this session, Rom Lakritz (Anchor) and Dan Luthi (Ignite Spot) will introduce the concept of Intentional Communication - a practical framework for aligning goals, clarifying expectations, and reducing the noise that holds teams back.

Through a leadership lens, attendees will explore how to speak with purpose, listen for “metadata,” and build communication rituals that create real alignment and accountability across the firm. Whether you lead a team or advise clients, this session will upgrade how you show up in every conversation.

Learning Objectives:

• Describe the concept of Intentional Communication and its role in effective firm leadership.
• Apply structured communication techniques to clarify goals and align expectations before key conversations.
• Use reflective listening and silence as tools to foster trust, engagement, and accountability.
• Implement recurring communication rituals that reinforce clarity, reduce friction, and drive team momentum.