ENG2627. Transforming Small Firms into Smarter Firms (TAX, PRA)

If running your firm feels harder than it should, you are not alone. This session breaks down the core building blocks that small firms must get right to thrive in today’s landscape. We’ll dig into smarter processes, intentional org design, client segmentation, tech that actually reduces workload, and practical ways to build advisory capacity. You’ll leave with a playbook of ideas, clarity around what to fix first, and confidence to evolve your firm into one that grows sustainably without burning you or your team out.

Learning Objectives:

• Identify the essential operational and organizational components required for small accounting firms to operate efficiently in today’s environment.
• Recognize current firm processes to determine where inefficiencies, bottlenecks, or capacity constraints exist.
• Identify among client types to develop or refine a client segmentation strategy that improves service delivery and profitability.
• Recognize the principles of intentional organizational design and how to apply them to strengthen team structure, roles, and responsibilities.