ENG26SS204. The Firm of 2030 Is Not Today + AI

For years, we’ve treated “transformation” like a technology upgrade. Move to the cloud. Automate more work. Get faster. Get more efficient. That thinking will not get firms to 2030! AI doesn’t improve the traditional firm model — it breaks it. And the firms that survive won’t look like slightly better versions of what we have today. They’ll operate as accounting companies, built around human judgment, embedded AI and advisory that actually drives decisions. This session will challenge some of the most comfortable assumptions our profession is still holding onto, including the idea that adding AI to existing workflows is enough. Come learn how AI is reshaping firm economics, talent models, pricing, client experience and leadership. And why advisory becomes the new operating system. This isn’t a tech talk. It’s a reality check. And it’s a roadmap for firms that want to stay relevant, differentiated and trusted as the business of accounting changes faster than most firms are ready for.

Attendees will walk away understanding:
• Why AI breaks the traditional firm model, and why efficiency won’t save it
• What clients will actually pay for in the future
• How talent, career paths and leadership must change
• What firms must start doing now to build toward 2030

Learning Objectives:

• Attendees will learn how AI is reshaping firm economics, talent models, pricing, client experience and leadership.
• Attendees will learn how talent, career paths and leadership must change and what firms must start doing now to build toward 2030.