ENG26VS08. ENGAGE & Learn Spotlight Series: CPA Trust Campaign: Raising Market Awareness of the Profession (Online Activity)

What do people actually believe about CPAs—and where is the awareness gap in market understanding? In this fast-paced update, you’ll get a clear, data-grounded look at the CPA Trust brand campaign: why it’s launching now, what audiences we’re prioritizing, and how the campaign uses the some of the profession’s strongest equity — trust & expertise — to broaden understanding of CPA impact.

You’ll walk away with an understanding of the campaign narrative, key launch moments, and media channels. We’ll close with how success will be measured and how you can help amplify what the market sees and understands about CPAs.