ENGEU2405. Fireside chat: How Coca-Cola Hellenic is Re-defining Finance

Learning outcomes:

In recent years, there has been a significant shift in the definition of value from focusing solely on profits and shareholders to emphasizing societal benefits and stakeholders. This is redefining 'value' and 'prosperity' within the financial community. Investors now expect companies to create value through sustainable practices.

In a discussion with Ash Noah hear from Evangelos Kontogiorgis, Head of Corporate Audit at Coca-Cola HBC Group, how they are re-defining Finance, creating sustainable value through predictive analytics and machine learning in areas including demand forecasting, promotions management and segmentation of the customer base to tailormade commercial execution. He will give us some practical examples and insights on how these shifts can be achieved.