ENGEU2407. Keynote speech: Safe ride on top of the (Gen)AI wave
Learning outcomes: Generative AI has been on the front pages of the media for nearly 2 years.
Many positive and some negative news seem to form an emotional roller-coaster.
Apart from emotions there is extensive and convincing evidence about many improvements to business models, business processes and increasing efficiency attributed to AI.
It is time to execute the blue ocean strategy and ride this AI wave.
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