FMA2302. Teaching Firm Economics

Join Bill Pirolli, CPA, CFF, PFS, CGMA as he discusses how to create transparency in your Firm by educating current and future leaders about the business of running a public accounting firm. Where do staff learn about realization, utilization and time and billing practices? Probably from all the wrong people. Educating staff about CPA Firm business matters and the drivers of profitability is no different than other technical training. Having a team well educated in broad business and Firm specific business practices will enhance overall firm profitability and create understanding of decision related to revenue, expenses and Firm growth, putting everyone on the same team. Come join the discussion! Bill has over 40 years experience in public accounting in both small and mid sized firms as an active client service partner. He was managing partner of his own firm and became Director of Firm Administration when he merged with DiSanto Priest & Co. As past Chair of the AICPA PCPS Executive Committee, Bill has had the opportunity to work with firms across the country on matters of firm practice management and helped develop many resources to assist firms to be the best they can be.

Learning Objectives:

• Identify the drivers of a profitable firm
• Recognize the business side of accounting to create transparency into Firm Economics