FVC2349. Trade Names, Brands and Trademarks – Valuation of intangibles

After providing an overview of the definition and what comprises each of Brands, Trademarks and Copyrights, we will discuss applicable valuation approaches followed by several case studies.

Learning Objectives:

• Identify the various characteristics of each of brands, trademarks and copyrights
• Determine the applicable inputs and approaches required to value brands, trademarks and copyrights
• Identify the characteristics that contribute to brand value