FVC2406. Lost Profits (and Other Damages) in Trademark Cases (A Case Study)

This session will offer an overview of lost profits and other damages in trademark cases and a detailed case study.  The session will cover the basics of business valuation, setting the foundation for intellectual property (IP) valuations.  The case study focuses on the loss of phantom equity in a trademark case.

Learning Objectives:

• Identify business valuation principles as a foundation for IP valuations.
• Distinguish IP and intangible asset valuations under the cost approach and income approach-relief from royalty method; the excess earnings method; and the differential method.
• Recognize loss of phantom equity in a trademark case.