GOV2101. Welcome & Announcements | A Wake-Up Call for Nonprofits: How to Future-Proof Your Cause

It’s no longer business as usual for nonprofit leaders, local and state governments, and those that advise them. The COVID-19 pandemic, protests and unrest around racial justice, and a fluid political and economic climate have upended all facets of the nonprofit landscape.

Add to this evolving technology, shifting donor behaviors, and changing demographics as even more factors disrupting the way nonprofits fundraise and communicate with supporters. How can organizations of all sizes and structures keep up with the breakneck pace of change? Don’t despair - there is hope!

In this talk, author and nonprofit communications expert Julia Campbell details the steps necessary to future-proof your organization so that you can confidently adapt, evolve, and thrive (not just survive) in the next decade and beyond.

Audiences will walk away inspired and motivated with an understanding of the following:

• The dramatically changing fundraising landscape and the implications for nonprofits;

• The 7 steps to thrive and not just survive in the new normal;

• How to manage through these changes and get buy-in from the Board, supervisors, and staff;

• How to pivot your marketing and fundraising strategy to be more proactive and not just reactive.

• Exactly what tax practitioners/auditors need to care about and pay attention to when advising clients through these changes.

Anticipated outcomes for participants:

They will walk away with:

• Actionable strategies and real-world examples of ways that even small nonprofits can get results with digital storytelling;

• Ideas and inspiration to start building their own storytelling plan.

Learning Objectives:

• Identify actionable strategies and real-world examples of ways that even small nonprofits can get results with digital storytelling;
• Recognize ideas to start building your own storytelling plan.