NTA2411. Future-Proofing Your CPA Firm: Attracting and Retaining Top Talent

In today’s competitive landscape, attracting and retaining top talent is a critical challenge for CPA firms. As the accounting industry evolves, younger CPAs are essential for driving growth, innovation, and client satisfaction. This dynamic session will delve into proven strategies to attract, nurture, and retain the best accounting professionals. Attendees will gain insights from industry leaders and educators on what the next generation of CPAs seeks in an employer.

Learning Objectives:

• Identify key strategies for talent acquisition including understanding what younger CPAs are seeking in an employer.
• Analyze retention programs that nurture and retain top accounting professionals.
• Determine alternative talent pathways and hear ways to develop partnerships with educational institutions and tap into non-traditional candidate pools.