NTSP21204. Sponsored Session: Selling Your Brain NOT Your Time: Subscription Pricing for tax Professionals

This session is dedicated to the possibility that a tax practice will be more effective for its customers if it begins to sell not hours or even services, but access to the brains of the professionals. Creating subscriptions for access is hard work and not for everyone because it requires tax professionals to think differently than they have in the past about what it is they really do and sell. If you think you have what it takes to make this shift or are just curious about it, you are hereby invited to open a dialogue about how best to alter this language by Ed Kless, Sage’s senior director of partner development and strategy, who will facilitate this session.

Learning Objectives:

• Understand the difference between selling inputs, outputs, and outcomes
• Choose from three models of implementing subscriptions
• See multiple examples of subscription in action