PFP23102A. Building Your Tax and Financial Planning Advisory Business Workshop: How to Secure, Price, and Structure the PFP Engagement

• Review engagement activities as defined by the Statement on Standards in Personal Financial Planning Services, No. 1
• Discuss methods to identify your ideal client and secure the PFP engagement
• Determine how to price the PFP engagement
• Walk through how to structure typical client meetings included in the PFP engagement:
  • Initial complementary consultation and data gathering
  • Creation of Statement(s) of Financial Position and Cash Flow
  • Estate planning
  • Risk management planning
  • Investment planning
  • Retirement/Financial independence planning
  • Planning for ancillary services like education and elder planning
• Reflection time for participants

Learning Objectives:

• Determine how to structure a PFP engagement in alignment with the AICPA PFP standards.
• Identify how to structure the typical client meetings from estate planning to retirement planning and more.
• Recognize methods to secure and price a PFP engagement.
• Determine how to identify your ideal client.