PFP2402. Find Your Niche: Define & Differentiate to Compete in a Highly Competitive Environment

Discover how to serve a new generation of consumers efficiently and profitably by defining your ideal client and specializing in serving their needs. If you were diagnosed with a rare disease, would you go to the general practitioner in town? Or would you find a doctor that specializes in cases like yours? The next generation of clients are seeking advisors who offer specialized services that reflect their unique needs, and delivering deep value takes a targeted approach.

Learning Objectives:

• Recognize the value of a clearly established niche market.
• Differentiate your ideal client and discover their unique needs.
• Determine ways to incorporate a niche into a traditional firm to reach new clients.
• Identify ways to leverage a niche to grow a firm and deliver value more efficiently.