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Pre-Conference Optional Workshops Additional Fee

PFP24100. How to Create Your CPA Personal Financial Planning Practice: An Overview

With 10,000 baby boomers turning 65 each day and $30 trillion in wealth transferring over the next 20 years, individuals, families, and business owners have a growing need for you, as their trusted adviser, to guide them through the complexities in the areas of tax, retirement, estate, risk management, and investment planning.

Research has shown that these clients and prospects want you, their trusted adviser, to be their primary point of contact who can integrate their full spectrum of personal finance needs throughout their lives. With your deep tax knowledge, business acumen, and unparalleled ethics coupled with your expertise in personal finance, you are perfectly positioned to provide these services in a formalized and proactive manner.

Stepping into an expanded role to add personal financial planning services to your tax offering is a meaningful venture as most CPAs find that these services provide fulfillment and value for their clients and themselves.

If you’re up for the opportunity, this workshop will give you the insights and overview you need to get underway with integrating personal financial planning with your tax services.

Note that this workshop will not include the commission-based business model since it is not widely used in the CPA profession. However, panelists that have been exposed to this model will share their experiences to guide attendees forward.


Learning Objectives:

  • Recognize the future of services to individuals
  • Determine numerous service models used by CPAs who have built practices that provide the highest client value
  • Identify tips to effectively communicate with, present, and deliver recommendations to clients
  • Identify compliance, technology, and practice management considerations
  • Determine what you need to be successful in providing personal financial planning services from CPAs who have thriving businesses
  • Identify a checklist to guide you as you take steps post workshop
Date/Time
CPE Credits
9.0
NASBA Field of Study
Business Management & Organization (350)
CM (100)
Level
Intermediate
Prerequisites
3-4 years in the profession
Advanced Preparation
None
Session Tags
PFP
BUILDPFP