PFP2413. Elevate your Practice: How to Attract, Serve, and Retain HNW clients

How can you take advantage of the $80 trillion wealth opportunity, particularly as much of this wealth is starting to transfer to the next generation? This session will show how financial advisors and firms can attract, serve, and retain wealthier clients. Although the starting point might look different for every financial professional, the tactics for moving upstream can be applicable to any practice. This workshop reviews how to: attract wealthier clients through the power of brand and relationships; serve wealthier clients by modifying your current service model, your offerings, and conversations; and retain wealthier clients by connecting with the non-CFO spouse and conducting impactful legacy conversations.

Learning Objectives:

• Analyze the needs of a high-net-worth client.
• Identify best practices of elite wealth management firms (globally).
• Determine the business considerations needed to attract, serve, and retain high-net-worth clients and their families.