PRA2304. Recruiting is a Marketing Function!

Finding the right team members at the right time is key to your practice success and the market has never been tougher. That’s why it’s more important than ever to execute a recruiting strategy that applies true marketing concepts to differentiate your firm from the rest. Together we’ll explore the specific marketing strategies and processes you can implement to attract the best and brightest of the profession.

Learning Objectives:

• Recognize how to develop a differentiating recruiting strategy and story
• Identify your competitors messaging in the hiring process so you can position your organization appropriately
• Indicate steps you can take to ensure your recruiting process compels candidates to join
• Recognize clear deliverables that enable candidates to picture their future with your firm