PRA2308. Scaling Your Firm with Video

Have you noticed? Everyone is busy. What used to be a sit-down coffee is now a flurry of emails. Instead of driving strategy we're combatting the latest TikTok trend. Its all become very... impersonal. So how do you ensure you're able to get in front of current and prospective clients, build trust, and communicate your message clearly and authentically? In this session we're unpacking video. From humble internal uses that'll enable you to communicate with your team in a more personal way, to burning down social media with hot takes. You'll come away with practical tips you can implement to make video a little less intimidating, and leverage your expertise in an authentic way. No dancing required.* *Unless you want to dance

Learning Objectives:

• Recognize the mental hurdles involved in getting started with video
• Identify internal opportunities to leverage video with your team
• Recall building an external strategy to attract new clients, and develop trust with existing clients over video