PRA2326. The Auditor as Business Advisor: Rethink, Re-package & Better Price your Audit

As firms shift from compliance-focused toward an advisory model, independence-rule confusion holds some audit teams back from fully participating in their firms’ transition. Audit-rule and process expert Al Anderson, together with CPA-firm pricing and positioning thought leader Michelle Golden, show you how to navigate independence hurdles while preserving your objectivity and integrity. Three truths: * We cannot be perceived as high value unless we go beyond compliance * Advisors anticipate. Advisors listen. They see problems. They create paths to achieve goals. * We can earn “advisor” status and bring appropriate solutions _without_ breaking rules Elevate your audit to get paid what you’re worth. Transform your firm’s A&A team from “Audit & Accounting” to “Assurance & Advisory.” See how current auditing standards provide all the opportunity auditors need to join tax and consulting colleagues as well-rounded business advisors. Al and Michelle discuss how to safely operate in advisor territory as well as free up time from box-checking to bring clients your valuable problem-solving skills and get paid properly for them. They’ll discuss a “continuous audit” approach to shift workload, and move toward a subscription-pricing model with service tiers that protect your scope.

Learning Objectives:

• Determine your approach to the audit to improve the value, usefulness, and delivery of audit products
• Identify the facts regarding opportunities for consulting while working within independence requirements
• Use tips for packaging A&A so you command higher prices