PRA2330. Merger Communication Strategies to Promote Successful Business Combinations

Mergers are a terrific growth opportunity for firms, but one of the greatest contributing success factors is communication. Overlooking your communication strategy can have a negative impact on your people and may also give your competitors a window to disrupt your client relationships. In this session we’ll help participants build a plan to communicate with the 10 primary audiences they need to consider and how to send each the right message(s) at the right time and how to set expectations for stakeholders’ relationship with the new firm.

Learning Objectives:

• Identify important (and sometimes overlooked) aspects of merger communication
• Analyze how to be intentional about communicating—and what happens when you aren’t
• Choose what to communicate--before, during and after
• Identify how one firm used an imperfect merger process as a catalyst for firmwide improvement
• Apply Communications and Marketing