PRA2410. Stop Walking the Tightrope – Manage Your Clients!

Here’s a hard but universal truth about client service: Your clients don’t understand your business and aren’t aware of the specific issues and challenges you may face as an accounting firm. Great client managers strike a balance between a positive client experience, things that make sense for the firm’s team members, and sticking to the vision of their firm. In the current environment of scarce talent, rising costs, and necessary business model transformations, client managers should take care not to over-emphasize clients and ignore firm and people needs. Attend this session to identify the five “must-have” elements for your client management plan. And leave empowered to build a client management approach that can be win-win-win for your firm, your clients, and your team members.

Learning Objectives:

• Recognize the critical components of a quality work product.
• Identify a staffing plan that makes sense for both the firm and team members while honoring the natural role changes that occur in the business.
• Identify a quality, desirable, "high touch" service plan with a hybrid and asynchronous team.
• Identify possible project timelines that gratify both the firm’s team and the client.
• Recall that pricing has to reflect the value the firm brings the client and the risk of services.