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Area of Focus Sessions

PRA2507. Building a Future-Ready CAS Practice: Innovative Metrics for Measuring CAS Performance

In this dynamic session, discover the essential strategies and tools needed to develop a thriving client advisory services (CAS) practice. We'll explore how to harness technology, optimize processes, and enhance client relationships to drive growth and innovation. This session will introduce forward-thinking approaches for performance measurement and evaluating the success of the practice, beyond traditional metrics like hours billed and realization rates. Whether you're just starting out or looking to elevate your existing practice, this session offers actionable insights to help you focus on value creation, client satisfaction, and strategic impact.

Learning Objectives:

  • Recognize that the future of CAS is built on the efficiencies gained from technology and standardizations.
  • Identify alternative metrics for defining CAS success.
  • Identify the spectrum of services available under the CAS umbrella and look for opportunities to generate revenue and add value by offering more business insights level services.
Date/Time
CPE Credits
1.0
NASBA Field of Study
Business Management & Organization
Level
Basic/beginner – (0-2 years in the profession)
Prerequisites
0-2 years in the profession
Advanced Preparation
Review the 2024 CPA.com/AICPA PCPS CAS Benchmark Survey: cpa.com/casbenchmark
Session Tags
PRA