PRA2610. You Can’t Pay to Be Popular

What if I told you a picture of a peanut butter and jelly sandwich could outperform a $10,000 marketing campaign? Well, it can. And honestly, it makes sense.

In a world full of cookie-cutter captions, AI-generated nonsense, and overpromised ROI, the accounting industry is being sold the idea that you can buy your way to influence. Spoiler alert: you can’t. And anyone promising to make you or your firm “go viral” overnight is selling more fantasy than function.

This session is for the firm owners, marketers, and professionals who are curious about using social media the right way, not the loud way. I’ll walk you through how to build real traction without outsourcing your personality or emptying your budget. You’ll learn how to:

• Avoid getting scammed by overpriced social “experts” who don’t understand this industry
• Find your voice online without sounding like a try-hard LinkedIn bot
• Use organic content to build connection and trust (and yes, it works)
• Start showing up on social with what you’ve got, even if it’s just a few hours a month

If you’ve ever wondered whether people care what you have to say online, they do. You just have to say it like a human. This session will give you the tools, strategy, and confidence to stop overthinking and start connecting with the audience that actually matters to you.

Ditch the vanity metrics, the buzzwords, and the fake polish. Because popularity isn’t for sale, but connection is always here to stay.