SSEL2603. Communicating Effectively: Elevate Your Communication, Elevate Your Impact

Strong communication is not a “soft skill.” It is the
foundation of leadership credibility, client trust, team engagement, and
performance.

Yet many emerging leaders in public accounting struggle with
unclear messaging, ineffective digital communication, missed expectations, and
difficult conversations — especially in high-pressure environments like busy
season.

In this highly interactive session, Amanda Simmonds draws on
20 years in public accounting leadership across firms of 30 to 3,000
professionals to explore the most common communication breakdowns that derail
emerging leaders. Participants will examine the gap between intention and
impact and learn a practical framework to increase clarity, confidence, and
accountability in their everyday interactions.

Using the SPIIRALL Communication Framework, attendees will
walk away with actionable strategies they can immediately apply to client
conversations, feedback discussions, team meetings, and digital communication.

Because in today’s primarily virtual workplace, how you
communicate replaces most other forms of “being” with people.

Learning Objectives:

• 1. Identify common communication mistakes that reduce clarity, trust, and team effectiveness.
• Describe the components of effective communication, including listening, emotional regulation, audience adaptation, and action alignment.
• 3. Apply the SPIIRALL Communication Framework to improve clarity and reduce misunderstandings in common professional scenarios.