TD2605. Running Blind: How Understanding True Time Can Drive Firm Value, presented by Laurel

Accounting firms are under pressure to improve profitability, retain talent, and adopt more strategic pricing models, yet many still rely on manual timekeeping—one of the industry’s most disliked processes. Even as firms shift toward fixed-fee and value-based pricing, time remains the foundation of firm economics.

This session explores how “True Time”—a real-time understanding of how work actually gets done—can help leaders uncover hidden revenue leakage, pricing blind spots, scope creep, write-offs, and capacity challenges. Attendees will learn how AI-enabled time capture can reduce the burden of time entry while improving accuracy, visibility, and business intelligence.