WOM2220. Develop More Business by Developing Relationships

Being able to develop business is a critical skill for career progression—but the approaches finding new business can vary. No matter at what stage of your career you find yourself, there are behaviors you can begin to incorporate into how you work that become of the foundation of business development. Identifying and building a strong network of relationships is important to finding new opportunities, but like everything it is more effective when it’s intentional and natural. The key is to start by being who you are. During this session participants will evaluate their relationship building style and explore practices that work for them. They’ll explore the spheres of influence they need to cultivate and learn how to work through all the levels to position themselves to identify key people they need to build relationships with and how to approach the process. Finally, we’ll explain how to leverage your relationship ecosystem to find new business both inside and outside the existing client base.

Learning Objectives:

• Analyze the spheres of influence you need to cultivate to create opportunities inside and outside the firm
• Determine the types of business developers and what type best fits YOU
• Distinguish your relationships based on who you are…not who you think you need to be
• Identify when to continue to invest in relationships, and when to let them go
• Analyze communication practices that will lead to trust, genuine understanding, fulfillment and new business