WOM2323. Public Speaking and Presentations Skills Training

Most CPAs today realize that they can grow their practice when they are able to eloquently demonstrate their high level of expertise. Providing informational presentations to your target audience is a very effective way to establish yourself as an expert, foster rapport with decision-makers and develop long-term relationships with those “in the room” – _when you know what to do and how to do it._ Conversely, giving a boring or poor presentation can hold long-term negative ramifications that can hurt yours – and your firm’s – reputation. Most accountants at all levels are being asked to contribute to the success of their firm through some form of presentations – internal CPE, pitching a prospective client or addressing small groups in some way or another. But few CPAs possess polished skills when it comes to creating outlines, delivering key points, telling engaging stories, appropriately using audio-visual aids (such as PowerPoint) and most importantly, engaging in pre and post event activities, which can significantly leverage your speaking opportunities.

Learning Objectives:

• Select a concise, meaningful introduction
• Identify the basics of compelling story-telling
• Determine how to engage audience participation
• Recognize relaxation Techniques to calm the nerves
• Identify an outline, learn how to pitch your presentation and identify what to do before & after your presentation