Bobbi is responsible for coordinating product management and strategy for Workplace Savings and Retirement Solutions. She helps ensure a competitive product continuum that meets the needs of distribution and service partners, plan sponsors and participants. Since joining Principal in 1993, she has held a variety of roles supporting retirement and income solutions, product development and product strategy, including adapting solutions to the changing regulatory environment. Her current focus includes small market strategy and the development of pooled employer plan products. Bobbi earned a business degree, graduating with highest distinction, from the University of Kansas and holds the FLMI designation. She has also held the FINRA Series 7 registration.