Jarrod is a Partner Consultant with Xero focused on supporting industry verticals and franchise operations. As a finance and accounting professional, entrepreneur, and now beautiful business advocate, Jarrod empowers CPAs to leverage technology to serve and scale their specialized client segments. Jarrod is a graduate of University of North Alabama with a bachelors in Accounting and a licensed (inactive) CPA. He enjoys exploring life in Minneapolis with his spouse and kids, music, and the ever-evolving pursuit of wellbeing.