Tanner Hoffman is the General Manager, Small Business Growth, North America at Xero. In this role, he leads Xero's North American small business direct growth strategy and oversees a team focused on small business onboarding and helping Xero's small business customers succeed. Additionally, Tanner leads franchise and industry vertical strategies for Xero where he oversees a team focused on developing these channels as new avenues for growth. In addition to his work with Xero, Tanner owns and operates a farm in Eastern Nebraska, which is the foundation for his interest in helping other small business owners thrive.