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Tanner Hoffman

General Manager - Small Business Growth
Xero
Tanner Hoffman is the General Manager, Small Business Growth, North America at Xero. In this role, he leads Xero's North American small business direct growth strategy and oversees a team focused on small business onboarding and helping Xero's small business customers succeed. Additionally, Tanner leads franchise and industry vertical strategies for Xero where he oversees a team focused on developing these channels as new avenues for growth. In addition to his work with Xero, Tanner owns and operates a farm in Eastern Nebraska, which is the foundation for his interest in helping other small business owners thrive.