Vishal Thakkar is a Director of Alliances at CPA.com. Partnerships play a vital role in helping CPA.com's mission of leading the technology eco-system. In his role, Vishal is responsible for building long-term value by providing strategic guidance to CPA.com's alliance portfolio. This includes formulating and executing the overall alliance strategy, setting up operational processes and KPIs that lead to mutual successful outcomes. During his tenure at CPA.com, Vishal has played a key role in the growth and marketing success CPA.com's partnership program as well as AICPA's affinity programs. Vishal has over 20 years of experience in marketing strategy, demand generation and channel marketing within technology verticals. He holds a MBA in Marketing from The College of William and Mary in Virginia. Vishal lives in Brooklyn with his wife and son and has called New York City his home for the past 16 years.