Jessica Gonzalez is a cannabis and trademark attorney, a cannabis adjunct professor, policy advocate and consultant. An Ecuadorian immigrant, Jessica has dedicated her career to uplifting communities harmed by cannabis prohibition through advocacy and education. In 2020, Jessica led the social impact committee for NJ CAN 2020, the coalition that ran the most successful cannabis legalization campaign in the U.S. Through her advocacy work, Jessica has helped shape cannabis policy on the statutory, regulatory, and municipal levels in New Jersey and has helped advise on social equity efforts in over 7 different states. In 2021, Jessica gave the first cannabis industry presentation to the United States Patent and Trademark Office to educate federal trademark examiners on the state of the U.S. cannabis industry. As a cannabis attorney, Jessica has assisted clients navigate the legal cannabis industry in the areas of trademark and state licensing applications. Most recently, Jessica's consulting company, Veridis Quo, was selected by the New Jersey Business Action Center to serve as the inaugural consultant to develop and launch the NJ Cannabis Training Academy. Jessica is also an alumnus of the New Jersey New Leaders Council, a national organization that selects civic leaders in their respective fields. She's been quoted and featured in numerous media outlets such as New York Times, MJBIZ Daily, Rolling Stone, PBS, Cheddar, and the Cannabis Business Times.