Shawn Kruger is the senior vice president of product and strategy at Avivatech, an Alpharetta, Ga. -based technology start-up specializing in check and cash automation solutions. With more than 35 years of experience in the real estate, payments and fintech industry, Kruger’s knowledge runs deep on topics related to: cash and check payments automation, financial services operations, business development of partner relationships, strategic management consulting, product management, product marketing, user experience design, corporate strategy and sales for new and existing product lines. Today, Kruger leads the charge for product and market strategy, implementation and execution at Avivatech. Primarily, she is responsible for the overall product roadmaps with direct oversight of product management and ownership of all new solutions across banking and retail market segments as well as executing go- to- market strategies, interfacing with growing strategic relationships across key suppliers, partners, and customers and overseeing market research.